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“Our target customers are people in their 20’s. Old people wanted to be 21 again, and young people wanted to be 21 forever.”

– Do Won Chang

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Forever21 store was founded in Los Angeles, California on April 21, in 1984 by a South Korean Do Won Chang and his wife Jin Sook Chang. The chain, originally known as Fashion 21. It was intended at first mostly for middle-aged women. The store became well known and got so much business that they had enough money to open a new store every six months. That’s when they changed the name from Fashion21 to Forever21. By 1997, there were 40 Forever21 stores. Today Forever21 has many different brands within the company, brands
like Forever 21, Forever XXI, For Love 21 and Gadzooks. They sell children’s, girls, women, men and extended sizes clothing, shoes, accessories, and intimates. It is a great less expensive and fashion forward store.