What’s the font used for Nordstrom logo?

The font used for Nordstrom logo is very similar to Optima Medium, which is a humanist sans serif font designed by Hermann Zapf and published by Linotype. I love how exaggerated it is. It’s based on the typeface Futura, which was invented by Paul Renner in 1927 and came from Bauhaus typefaces. So at the time this would have been very modern and forward-thinking. I like the overemphasized Os and the way the points on the M and the Ns go above the normal cap height, the standard height of capital letters. You’ll notice it has an apostrophe S. We lost that around 1955. Some people still say Nordstrom’s–and I guess that’s not totally wrong. Our current logo is super versatile–it’s inspired by Optima,
which is basically a serif typeface with the the serifs removed–a cross between the two. [Serifs are the little feet on letters–ones without are sans serifs. This blog uses a serif typeface.] It has a special place in my heart and I love it. But I think my favorite one is the 1930 logo.
–Strath Shepard