Typography frequently offers that at first sight initial impression where consumers measure and criticize the rest of the design by how it looks in regards to design, proportion, etc. likewise, there are countless fonts, including some outrageous ones that challenge categorization. Additionally, font choices require to be well thought of, deliberative and convenient.

 

Throughout investigating Fashion Valley mall, I noticed how stores’ fonts significantly differ in the way they are presented and promoted. Where, Luxurious brands such as Gucci, Giorgio Armani, Louis Vuitton, have certain theme and simplicity within by using modest serif fonts on the storefront. 

While, affordable shops”, use much more broad, colorful, and energetic fonts. 

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As someone who shops for clothing quite often, I have seen type differently this time and I realized how Typography is deeply integrated in our choices in the simplest ways and yet un noticeable sometimes.

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